Nike + iPod Sport Kit

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Has anyone seen this item or used it, from Apple/iPod? I saw this online and it had these sweet freakin' red and black shoes. It looks cool but I can't find a price for all of it, I guess you buy the shoes and then buy the iPod sport kit for it? Anyone got a price check on Aisle 5? Ha ha.:) Is it worth it? It looks cool but I don't know. I'm not usually all geeky about wanting something, so what you think?