Why Do Internet Businesses Fail? What Makes You Shop Online?

I actually used to work as the internet marketing manager for a plastics manufacturing company and long before ordering online was a mainstream thing. I devised the first online ordering system for any company of our type ever. During that time, it was a good thing because not everyone else did it. Now it's an everyday thing and anyone can open up a business front with a few bucks and a computer. Success comes from two main things on the internet... first off price. If you have the lowest price, chances are it's going to sell better than the competition. Although not always true if it's an item that needs to have some substance behind it and a brand name company to back up the sale. But for the most part, if you're cheapest, you got the deal. Secondly, because the average joe can't survive against big corporations you have to find a niche'. Buy, resell, make, or however you get it... something different than what anyone else has. Of course this means others will soon follow, if you're successful, so you will always have to be one step ahead and have the next best thing in your product line. But if you can find a niche' market you're pretty set. Then it's a matter of building up clientelle. I currently work for a woman who offers professional book reviews via an online service. Her business is booming because she targeted small publishers. The giants have their giant reviewers, Wall Street, NY Times, etc. The little guys get pushed aside so she came to the rescue. She's really thriving and growing quickly today. She found her niche'. Good luck!

Hi Clownfish. The biggest misconception that most people make when starting a online business is not having a plan. Meaning what are you going to sell. I would recommend a book by Robin Williams on web design. She talks about getting the message across to your intended audience first before any type of page is ever created.Meaning what are you trying to sell ect. Second another misconception is that people think if you build it they will come myth. Which I learned the hard way. My recommendation would be to write down what is it that you want your customers to buy and what experience they will have with your website. Once you have the concept of what it is your website will convey I would recommend opening up an online store through ebay if you got the money. I know a few vendors that sell their electronic books online. And to answer your question yes I do buy electronic books. Easy to read when I dont want to lug around a big heavy book. Plan be would be if you dont want to go this route is to auction off some of your books on ebay. Meaning you dont have to pay a monthly subsription to sell your books. Plus you can also place an introduction to your business on about me section with a link to your online store. "meaning if you dont make a sale on ebay you may make a sale on your online store due to the auction exposure." I can go on an on about my ideas but hope that helps a little.

This is all very interesting and informative. Thank you for asking about this

yes