Why Do Internet Businesses Fail? What Makes You Shop Online?

@clownfish (3274)
United States
January 8, 2007 10:32pm CST
Hi! I want to hear from gurus, techies, shoppers, anyone who has an opinion on this. If I were to start an online business, what obstacles do you think I would face? What would cause my business to fail? What would attract you to an online store? What would give you the confidence to buy online? I am seriously needing your opinions so I can decide to go ahead and start my publishing company. In fact, if you want to think about it in those terms, what books would you buy online and what would attract you to buy online? Thanks, everyone!
3 people like this
4 responses
• United States
9 Jan 07
I actually used to work as the internet marketing manager for a plastics manufacturing company and long before ordering online was a mainstream thing. I devised the first online ordering system for any company of our type ever. During that time, it was a good thing because not everyone else did it. Now it's an everyday thing and anyone can open up a business front with a few bucks and a computer. Success comes from two main things on the internet... first off price. If you have the lowest price, chances are it's going to sell better than the competition. Although not always true if it's an item that needs to have some substance behind it and a brand name company to back up the sale. But for the most part, if you're cheapest, you got the deal. Secondly, because the average joe can't survive against big corporations you have to find a niche'. Buy, resell, make, or however you get it... something different than what anyone else has. Of course this means others will soon follow, if you're successful, so you will always have to be one step ahead and have the next best thing in your product line. But if you can find a niche' market you're pretty set. Then it's a matter of building up clientelle. I currently work for a woman who offers professional book reviews via an online service. Her business is booming because she targeted small publishers. The giants have their giant reviewers, Wall Street, NY Times, etc. The little guys get pushed aside so she came to the rescue. She's really thriving and growing quickly today. She found her niche'. Good luck!
@clownfish (3274)
• United States
9 Jan 07
Hi! Wow! What an accomplishment to devise an online ordering system! I'm worried about being able to format the books! LOL If I do this, I may need the services of your employer. There are so many talented people whose work the big publishers won't even look at. Seems if your name isn't Grisham or Steele, you're out of luck! There are even people here on mylot who want to get works published. I don't think there'd be any shortage of works to choose from!
@jtexas (527)
• United States
10 Jan 07
Hi Clownfish. The biggest misconception that most people make when starting a online business is not having a plan. Meaning what are you going to sell. I would recommend a book by Robin Williams on web design. She talks about getting the message across to your intended audience first before any type of page is ever created.Meaning what are you trying to sell ect. Second another misconception is that people think if you build it they will come myth. Which I learned the hard way. My recommendation would be to write down what is it that you want your customers to buy and what experience they will have with your website. Once you have the concept of what it is your website will convey I would recommend opening up an online store through ebay if you got the money. I know a few vendors that sell their electronic books online. And to answer your question yes I do buy electronic books. Easy to read when I dont want to lug around a big heavy book. Plan be would be if you dont want to go this route is to auction off some of your books on ebay. Meaning you dont have to pay a monthly subsription to sell your books. Plus you can also place an introduction to your business on about me section with a link to your online store. "meaning if you dont make a sale on ebay you may make a sale on your online store due to the auction exposure." I can go on an on about my ideas but hope that helps a little.
@clownfish (3274)
• United States
11 Jan 07
Hi! Thanks for the great ideas! I never thought about an ebay store. Ebay has the customer base, that's for sure. Thanks for the tip on web design as well. I have learned from cluttered websites and sites that take too long to load that that's the wrong way to do it! I would love to hear more of your ideas if you've got the time! :-)
@jtexas (527)
• United States
11 Jan 07
Clown fish, Adding more to the ebay opportunity you may want to place links in the auction that point them to your site that you have built. Meaning the 16 dollars for your ebay store helps drive traffic to your site. Also when building a site its important develop a sign up sheet. This way you can have a list of people that you can email on a monthly basics. If you look at anyone selling ebooks online. The secret to making money with ebooks is the list. P.S also try adding books from amazon into your ebook store dealing with that topic. You wont make a whole lot but its a good way to add inventory to your ebooks. If your wondering when you go to amazon go to the very bottom its got a section where you can sign up as an affilate. Good luck
@deebomb (15317)
• United States
21 Jan 07
This is all very interesting and informative. Thank you for asking about this
• India
9 Jan 07
yes