MakeMoney with Google AdSense: Increate ROI

October 5, 2006 2:29pm CST
Increase Internet ROI Why and How to Measure and Improve Pay Per Click ROI I just read the disturbing results of a joint study on the performance of search marketing firms. Jupiter Research and iProspect surveyed 636 qualified search marketers and 224 search agencies, and found that: Most internet marketing firms look at web site traffic or search engine rankings, rather than business results such as ROI (return on investment) or total sales generated from search engine leads. Fewer than 40% of search engine marketers are evaluated on ROI or total sales. Only 1 out of 7 search marketers measure overall ROI of combined SEO (search engine optimization) and PPC (pay per click) campaigns. Most marketers cannot separate the individual ROI of the two different channels - 45% said they cannot determine whether SEO or PPC provides a higher ROI. Is there a philosophy behind your business?s approach to pay per click (PPC)? The picture painted by my consultant peers is that most companies think you just choose a bunch of keywords, set a monthly budget, and then pay it. Fine-tuning for higher profits hasn?t occurred to them. Read More:
1 person likes this
3 responses
@antoisra (821)
• Sri Lanka
16 Oct 06
Yeah.. if they think you're cheating.. you should not risk it if you're going to build a serious site.
@mookies (648)
• Indonesia
16 Oct 06
yes thanks so much for the info
@Sweety76 (1594)
• India
15 Oct 06
Thanks for sharing