Straight or Curly?

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Ok folks, I really want to get your honest opinions on this two part discussion. 1- What do you all use with the straightening iron to achieve that sleek look? What makes this product different than all of the other products out there? and 2- For those of us with straight hair, which product do you use that allows you to keep that freshly curled look all day? And of course, what makes this product different from the others? I personally have straight hair and it is hard to keep a curl in. I do use a straightener sometimes though, just to get that sleek look, but I haven't found a product for either curling or straightening that I like. Share those hair secrets people!