"Happy Tail Ale" - a beer for dogs !

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Blimey, now I have seen it all .. just arrived in the UK from America .. a beef flavoured ale especially made for dogs .. no alcohol, no carbonation. It's made with malted barley and filtered water, fortified with Glucosamine and Vitamin E, with a natural beef flavor! At first I was quite cross about the 'doggy ale' until I realised it really wasn't a beer at all but a flavoured drink especially made for dogs .. which is a much better idea than giving your dog a 'real' beer or even a non alcoholic one as both drinks contain too much sugar ! So to my American friends do you see folks giving this doggy ale to their pet pooches or is it new in America too .. and I think I want some shares in the company .. because we are so besotted by our pets we will buy them anything and everything .. so vast sums of money are going to be made .. Has anyone actually tried the Happy Tail Ale themselves .. what was it like ... ?