For me, its the first one. It hurts a lot I tell you. The second one hurts too but at least you are being honest both to yourself and that person. I'd rather her hear the truth than hurt her with a lie. =)
In my view ..the first one hurts more
"turning away from someone you love"
cz u get verymuch depressed when u lose something ...but when the opposite is done with ur own wish.....my personal view is this