January 26, 2007 4:09am CST
Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. the pepsi company released a long term promotion long time ago...what u say?
26 Jan 07
hi,yes you are true.In any product marketing,product promotion is more important.Once the product established brand image,then company can enjoy the profits.I saw recently,the sales promotion budget of pepsi is more than a total turn overs of medium size companies.I also worked for fertilizers for 6 years,where the product is old and brand is new,we tried and establish the brand image in 3 years in different promotional activities...