youtube screaming bride has hair company

February 1, 2007 6:02pm CST
YouTube bride video has hair company roots Updated Thu. Feb. 1 2007 6:55 PM ET News Staff It appears a popular YouTube video of a screaming bride-to-be with a bad haircut was actually spearheaded by a major hair product company. Sunsilk Canada revealed in a news release Thursday that a video clip seen so far by more than 2 million people on the popular video portal YouTube was an "initiative" by the hair product company. There had been widespread debate about the authenticity of the clip, titled Bride Has Massive Hair Wig Out. As it airs on YouTube, the video appears to be an amateur recording of a young woman frantically chopping her hair off during a meltdown an hour before her wedding. It's not obvious that the video is a dramatization, nor that it's affiliated with any organization. "The video was created to dramatize that 'bad hair' is one of the challenges faced by young women, many of whom have experienced their own 'wig-out' moments," says the company in a news release. "It was never Sunsilk Canada's intent to portray anything other than a dramatization." It was revealed earlier Thursday that the video, which even made it Wednesday onto NBC's The Today Show, was indeed a creation. However, the 22-year-old aspiring actress, whose real name is Jodi Behan, really did cut her hair in the video filmed by Toronto-based Ryerson University grad Ingrid Hass. And on Thursday, the girls in the video are expected to make an appearance on The Tonight Show with Jay Leno. "I cannot believe all this," Behan wrote in an email to the Toronto Star. "It's embarrassing and exciting and overwhelming." In the six-minute clip, Behan enters a hotel room filled with bridesmaids and complains of her bad haircut. Then, in a burst of anger, her character, also named Jodi, takes a pair of scissors and begins furiously cutting off her hair -- repeatedly telling the camera operator to stop filming. Bridesmaid Jessie, also her actual name, is Jodi's real sister. "They're characters, I'll give you that," the girls' mother told the Star. "They're great girls. But I'm not going to say any more. This is their thing." Haas, a local performance artist, came up with the idea as a way to gain notoriety on YouTube. "I would love to tell you all about it. I will have to hold off," Haas told the Star, without elaborating. When asked if he thought the video was real, Toronto film director Norman Jewison told the newspaper on Wednesday that he suspected the video was staged. But he said he'd give her a job in an instant. "Wouldn't you hire her as an actress? I sure would," Jewison said. "If she's not one, then maybe she should become one. It's hysterical."
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