An easy way to find out if your favorite pay-to-read site is a scam

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It's simple math: you check out the advertising costs, you divide it by the number of members and if it turns out to be less than what you get as a member the company is a scam. Why is that? because the company makes profit only from the advertisers, if you reach a situation where the company pays its customers more than what it gets from the advertiser it simply loses money, and that's not possible.