hey ever heard for an 30 seconds ad to be of 25million $ or 12 crores?

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hey its really astonsihing but true that in america a sports call rugby(i am not sure of the sports) companies are paying such a huge amount of money to show their advertisements. don't u think is this all just a wastage of money they are arguing that in this way they can raech at instant 10 crores people at the same time . lets wait and watch for the same