Orkut, Mylot & Money

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MyLot is an growing community people are motivated to give more hours from their busy life to stay on mylot. But i was thinking why people stay with orkit for that long... What do you think is the main cause of motivation that orkut has to offer? What does orkut has to offer which mylot doesnt? I think that there is one thing that people on orkut can use other languages... But then again i dont think thats a big motivational factor. What do you say?