Sports buffs....drinkers,overweight,bald and suffering from ED?

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I've noticed that during sporting events the vast majority of commercials are about lite beer, dieting/weight loss products, hair enhancement or replacement, erectile dysfunction or male enhancement products. Why is that? These various companies don't just throw their money around, they target specific audiences. Based on that, I'd have to say that a huge number of sports fans are indeed fat, bald, limp and probably drunk. What do you think?