Avertising, is it more on information or manipulation?

When competing one has to consider that the truth about the product or service will provide the consumer with valuable information. This should always account for the moral basis for the promotion, therefore building a unique business arroval rating from future and current consumers. Choose what you promote and make sure it meets the standards for which your company is known for. If your product stands up on it's on, why would you have to manipulate? If competition is heavy then it will be necessary for one to explain why your company is better than the rest. Again, the truth does not lie or manipulate.