MS India Kicks Off Good Luck India Campaign

March 5, 2007 8:53am CST
Microsoft is all set to show some love for the Indian cricket team with its "Good Luck India" campaign wishing the Indian team all the best for the World Cup 2007. What they're gonna do is ferry around a larger than life cut out of the Xbox 360 across India for fans to sign their messages and blessings on. The campaign will go on from the 23rd of February to the March 2nd covering New Delhi, Mumbai, Kolkatta, Hyderabad, Bangalore, Chennai, Ahmedabad, and Pune. Ashim Mathur, Marketing Head, Entertainment and Devices Division, Microsoft India is extremely elated about this campaign and had this to say, "For a country like India which is so passionate bout cricket, the 'Good Luck India' campaign will serve as an ideal opportunity for cricket lovers to wish the Indian team for the world cup. These signed Xbox 360 consoles will be handed over to the Indian cricket team in West Indies before the start of the tournament". This entire show of love for team India will also serve as promotional material for their upcoming title, Yuvraj Singh International Cricket 2007.
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