Sweetest Day

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Do you celebrate Sweetest Day? I think it's a Midwestern US Thing, but I just wanted to know what everyone else thinks of it. Here in the US, Sweetest Day will be celebrated this Saturday October 21. I want to get a little something for my husband just to let him know i'm thinking about him. I don't usually fall for these holidays but i thought it would be fun. what should i get him? Thanks!