Thinking of starting a business

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Have any of you guys started your own business? I have a concept for developing a niche online service/community that has proven popular in the US and can be localized for China/Asia. It's related to my previous job, and I think it has the potential to generate advertising revenue and possibly some subscription income down the road. The problem is that I'm not a web developer, don't know anyone who is and worst of all, none of my friends have any interest in doing anything entrepreneurial. So what's the best thing to do in my situation? I know that you can outsource the development side to certain companies, but I'm skeptical that you can develop an appealing site by contracting out the work. I could register a company and hire a web developer, but how can I attract and retain a talented person to work for a start-up with little cash flow? The best thing would be to find a partner who is experienced in web development, but unfortunately this is easier said than done. I am now living in Hong Kong but have been thinking of moving to Shenzhen, just because it seems so much easier to meet young, entrepreneurial-minded people there. It just seems a pity to waste this opportunity, when I can afford to take some risk in life. Can anyone offer me some advice?