Life and Def

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To read about Simmon's life is to read about the beginning of Hip-Hop entrepreneurial-ship. This book chronicles his life from his days as a DJ in the 70's up to a multimillion dollar media empire he controls today. Filled with the highs and lows that have accompanied his rise to the top, Simmons also tells of betrayals he's felt at the hand of some of today's hottest rap artist. Simmons uses five lessons to explain his formula for success. He also gives valuable insight and details of how he developed many of his most lucrative projects, including Def Comedy Jam and Phat Farm Clothing.