Adultish ads on hotmail - why?

Tweet

Over the last couple of days I've noticed that when I login to my hotmail account the side and top banner ads are occasionally adult-oriented. These include Mate1 for intimate dating and a couple of other "S*e*x*y Personals", dating sites. I've always noticed weight loss and swimsuit sites on hotmail ads, but isnt this pushing it too far. I dont think hotmail has an age limit and since just about every kid uses email the exposure is unwarranted and can be harmful. What do you think?