07-07-07 amazing data.. at what people become crazy planing banner days

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here in my country a lot of people, who were going to get married, they choose day with magical number "777" as it will be this summer at 7'th july. It become as grassroots psychosis and our registry offices proclaime allarm due to such number of future newlyweds:) And cost of services as such as photography, cars, music groups and etc. increase few times. It make smile to me, but I think such fanatic wor special dates and numbers are in every country. Do you pay attention to numbers when must choose data of event or number of house, car and etc.?