Do Some Men's Use Whitening Body Lotions/regular lotions?

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I find this discussion myself a very much interesting because this thing just came up to my mind when I actually see guys using lotions, and their excuses is the reason their using it is to avoid skin cracked or so, whatever. But, it just sounds so weirdy to me because what I have been learned ever since is that, only majority of women or ladies do use lotions but haven't heard anything about men's using it. How about you all guys, do you think it's just a normal thing for guys or it's just really a no big deal at all? Please do share your thoughts and opinions about this matter.