What's Your Definition of a SCAM?...

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Many people are quick to label a business/income opportunity a scam due to their own personal experience. Maybe it's true, maybe it's not. One thing for certain is that no company/opportunity is perfect ...No matter how great it is - Problems Will Arise! So what really defines a scam?... My definition of a scam is simply a company that Does Not live up to their promises and terms & conditions. What's your interpretation?...