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In 1966, he tried to take out the incumbent occupant of Alaska's lone U.S. House seat, a fellow Democrat. He failed. In 1968, he set his sights on the U.S. Senate. To get there he again targeted a Democratic incumbent, the grand old man of state politics. In the Democratic primary, 38-year-old Gravel beat 81-year-old Ernest Gruening, a former territorial governor whom many considered the father of Alaska statehood, by playing up his youth. He blanketed the low-cost Alaska television market with the slickest political commercials the fledgling state had ever seen.