Who has visited Dale Earnhardt Inc. and what did you think of the showroom?

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I visited DEI in 2005 for the first time. I have to say that I was expecting to see more in the museum area. I was shocked at how small it was. But it was well worth the visit. The gift shop was awesome! They had a large variety of items to choose from. Lets just say I spent way too much money there! :)