Getting white skin

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These days, there are many whitening skin products in my country. I don't know whether it is the same in the other part of the world. But many women in my country are so much obsessed to use skin whitening products. My concern is that women should not try so hard to earn white skin if it's not their nature. Many of the product ads re-touch the effect of the products on skin so that those with black or darker skin can super ultra white skin which is impossible unless you are Michael Jackson. I think the ad shouldn't put such an impossible result if they actually can't.