Now here's a good one Coors has come out with a new label for it's bottles
May 18, 2007 12:30pm CST
to let one know when the beer is cold enough to drink. LOL! I think that is ridiculous! I know no one has to tell me when a beer is cold enough to drink. I wonder what are they trying to do here? The label changes color on the rocky mountain icon from silver to blue when the beer is at the correct temperature. Do you think this is just a way for them to get more people to try their product? Would buy their product if it isn't usually your brand? I just had to shake my head when I saw this ad. What do others think of this? If you really wanted a beer would you wait until it's the "proper temperature"? LOL. Some things are just too far fetched for me! http://www.packworld.com/view-23085
5 people like this
• United States
18 May 07
It is definetly a marketing ploy. Coors has always been known for its Rocky Mountain cold refreshing taste and so they are building on that imasge to try and win some new customers. I remember when you couldnt even buy Coors up in the Northern States. I'm sure this new lable will appeal to some people even if just for the novelty of it. Cheers!