managing creativity and innovation

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THE HARVARD BUSINESS REVIEW PAPERBACK SERIES is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business Review has published some of the best thinking on how to organize for innovation. Harvard Business Review on Breakthrough Thinking highlights leading ideas for incorporating the power of creativity into your strategic outlook. the list of the book is : How to Kill Creativity TERESA M.AMABILB Spark Innovation through Empathic Design DOROTHYLEONARD AND JEFFREY F.BAYPORT Putting Your Company's Whole Brain to Work DOROTHY LEONARD AND SUSAAN STRAUS A Film Director's Approach to Managing Creativity EILEEN MORLEY AND ANDREW SILVER What's Stifling the Creativity at CoolBurst? SUZY WETLAUFER The Discipline of Innovation PETER F.DRUCKER Interpretive Management:What General Manaers Can Learn from Design RICHARD K.LESTER,MICHAEL.J.PIORE,AND KAMAL M.MAKEK Valure Innovation:The Strategic Logic of High Growth W.CHAN KIM AND RENEE MEUBOBGNE About the Contributors Index