Scented advertising

@bofather (106)
June 5, 2007 8:47am CST
NEW YORK Comercial davertisers who have been concentrating on the eyes and ears are now tryingto lead buyers by the nose. An incteasing mumber of American department stores and other retailers are mailing promotional letters sith scent strips which,when pulled apart,release the fragrance of perfumes of after -shave lotions., Publishers ate also inserting scent strips in fashion magazines and women's wear periodocals while detergent manufacturers are sending the "clean and wonderful smell"of their soap in the mail.
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