What happened to Cheeserific?

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Did anyone else here used to but Cheeserific cheese spread from Walmart? It was the Walmart version of Cheese Whiz and it was sooooo good. It tasted just like the cheese that you get in those little packages of cheese and crackers. But it's gone :(. Does anyone know why they discontinued it? I thought maybe they were changeing something in the recipe to reduce the trans-fat but it's been gone for months now with no sign of a return.