funniest TV commercial?

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lately i've noticed a new surge of commercials that are fairly funny, and they definitely catch my attention more than the serious ones. i'm pretty sure everyone's seen the new cell phone commercial between the mom and daughter, where the daughter is talking in chat-speak..."IDK, my BFF Jill?" yeah, that's the one. lol. so i'm interested, what do you think is the funniest commercial on TV right now?