why did wwf change its name to wwe?

July 31, 2007 11:21pm CST
WWF was already a very popular household name. Why did they change it to wwe? WWF sounds better. The word wrestling was even changed to sports entertainment.
3 people like this
7 responses
@wiccania (3360)
• United States
1 Aug 07
They were sued by the World Wildlife Fund to change their name, and lost. Personallly, I think that World Wildlife Fund should have allowed them to keep the WWF name with a caveat that they had to make a sizeable donation annually (say... $2 Million). That would have been a win-win situation for them. It's not like people are going to confuse the two, you know?
1 person likes this
@kitty1234 (1476)
• United States
1 Aug 07
I wondered why, thanks for clearing that up for many of us.
• Philippines
2 Aug 07
thats nice information. i never knew that. until today. :-)
• Australia
2 Aug 07
what wicannia said is true! and what she suggested is also a great idea! Silly people only thought of themselves and not the animals that they are supposed to support.
2 Aug 07
I like boobs
29 Aug 08
well i think wwf is sound better but as people change wwf changes according to change oof people its good to hear dat
@lonewolfnan (4367)
• Canada
3 Aug 07
Tom add to the above,before becoming the WWF it was the WWWF(world wide wrestling federation) and other than the name being too long,I never did find why they changed it.I guess it was probably a tax reason(you know,Vince senior being taken over by Vince junior).
@vega83 (6346)
• Bahrain
2 Aug 07
Well, I think you have your answer on this one. But I'd also like to have my two cents on this. I think in a way it's good. I remember there was a phase in WWF when everyone did not know that the whole win-lose thing was orchestrated. And when they found out that it was supposedly "fake", it really disappointed a lot of people. Changing the "F" to "E" as in entertainment, also makes it sounds a little bit more honest, since it's a sports entertainment show, and not really claiming to be all that "real", so I guess in a way it worked out well for them. Plus that logo looks so much better now, that they dropped the F.
@Shresth (264)
• India
2 Aug 07
Well,, every1 liked 2 see WWF bt when it made its comeback,, dey had 2 change da name to WWE b'coz of da strong opposition by da official WWF (World Wide Fund For Nature). According 2 dem,, WWF ws an organisation 2 save da lives while on da oder end WWE(den WWF) ws made 2 destroy lives,, nt completely bt still almost completely.. So,, dey demanded 2 change da name,, thus it ws changed 2 WWE....
@webeishere (36353)
• United States
1 Aug 07
As the first member stated it was due to the fact that World Wildlife Foundation had the name more many years before the WWF was around name wise. They never used the initails but felt that it confused many people thet type wwf into the box for search and sites. That's all I know. HAPPY POSTINGS FROM GRANDPA BOB !!~