What if myLot brings in different types of contests with prizes for its members?

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To make myLot more enriching and innovative, I was thinking of a plan for sometime.Why don't it launch some contests like many websites do and invite all its members to be a part of it.....It maybe anything starting from simple game to writing competition or voting for the best response on a weekly or monthly basis or maybe best discussion started...Do you have any ideas as such?