Do you read the ads in myLot?

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It's hard not to see the ads in here, but it's also not hard to ignore them. I always try to read the one at the top of the page, just for curiosity sake. Sometimes I click on them, usually I don't. But the thing that really gets me is when I see one that interests me, but it's on the screen where we add a tag or subscribe to an interest and if I'm clicking NO to those pages I miss the ad!!! And if you click back, it's a different ad in the cycle... Does this happen to you or do you just totally ignore the ads?