do you know how to develop our own website with promote different products?

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I do have website but i don't know how to promote products through that site because number of people have same problem because i don't have sufficient skills to promote products and i know some tips to develop but when i get some tips from you people it will be good for me to know new information and in this days we can promote any type of products through website so how we should prepare our website in very good way and what are the points we need to keep on that particular site so do you have any tips for marketing website promotion.