Is this taking product branding too far?
By ChewySpree
@ChewySpree (1832)
United States
November 2, 2006 7:41am CST
I came across this website http://brandedbranding.mattkirkland.com/process.html and was surprised that people are allowed to offer this.
The patterns are branded onto the animals skin while it's on the ranch, then when the skin is turned to leather the pattern is already there and ready for your purse, jacket, etc.
Do you think this is unnecessary animal cruelty, or the next logical step in product marketing?
1 person likes this
10 responses
@NTBarbietv (48)
• United States
3 Nov 06
Yes I think that is way too cruel. It's all well and good that they monitor the animals after the fact and such but do they not think they are in pain the whole time they are branding them. I like the other people understand one brand for the purpose of which ones belong to who and that is bad enough and I am sure that hurts them as well...but more than one brand?? How would they feel if it was done to them?? If I knew that was going on with a product I intended to buy I would NOT buy it and I would try and discourage anyone I knew from doing the same.
@NTBarbietv (48)
• United States
4 Nov 06
I agree with you! I mean what really is the point in doing this when they are doing it? I think they can do it after the fact too. I can't understand people sometimes and it seems like it is just the bottom line and the money lineing their pocket just so they can say "authentic"...
@ChewySpree (1832)
• United States
3 Nov 06
Yes, more than one brand, and over a much larger area of the animal's skin. I just think it's unnecessary because patterns can be applied when the product is being constructed.
@visitorinvasion (7709)
• United States
18 Nov 06
That is the most money-grubbing, cruelty to animals to make buck marketing theory I have ever heard. But big business doesn't give a rip about humans, can we really expect them to see their cattle as anything more than their next million?
@srhelmer (7029)
• Beaver Dam, Wisconsin
2 Nov 06
Animal branding has been something ranches have been doing for years (to tell which animals are there's) it was only a matter of time before someone made money off of it.
@ChewySpree (1832)
• United States
2 Nov 06
Yes, but don't you think that a large brand over much of the animal's body (just for the sake of adding a company's logo or pattern) is unnecessarily adding pain to the animals' lives?
@ChewySpree (1832)
• United States
3 Nov 06
I agree. We should stop and think about how it would feel if we were on the receiving end, but humans are selfish.
@ChewySpree (1832)
• United States
2 Nov 06
Jsteine, maybe you should find someone on eBay who is willing to tattoo your logo on his or her forehead. At least he or she would know the pain was coming. :)
@KEPLCP1118 (133)
• United States
2 Nov 06
im disgusted by the thought of this " branded branding" its far past unnecessary. id like to see one of these people who actually do this have it happen to them and still think its no big deal.
@ChewySpree (1832)
• United States
2 Nov 06
Me too - that is a great point and I wish they would think about it like that too.
@sun_shine009 (31)
• Saudi Arabia
24 Jan 07
Yes u r right if they kill the animal specially for this purpose then this is the worlds worst thing ........ these people are so cruel and mean ......
@kpatelseo (6)
• India
4 Jan 08
This is the cruel way of doing branding. I think people involved in this project are cruel animals working for moeny. But the government who allow to do so is more cruel. will someone check the animals law in US and Asia? and if there is something illegal then please file a complaint on this. Meanwhile you can check Cool new Branding website: http://www.brandcityinc.com
@anyabecker (98)
• United States
24 Aug 08
That is just disgusting!! Why would you do that to the poor animal just for making a purse... and why cant they do it after they have already killed the animal so atleast they dont feel the pain... that is just outragious
