New and Improved?
May 31, 2008 1:39pm CST
How does it make you feel when your favourite foodstuffs are now "new and improved" and don't taste the same? We hate this drive to give up on what's been working so well for so long to try something that inevitably don't quite match the "old" one. Over the last few years we have removed several products from our shopping list because they don't make it anymore. What happened? Why do the manufacturers need to try and gain that 0.1% bottom line and end up losing guaranteed customers who liked their product until they improved it. I can't figure this one out.
1 Jun 08
I guess companies do goof up sometimes too, their most wonderful ideas flopping big time when customers just don't buy their products. It happened to Coca-cola once and they had to bring back the old taste back or risk being dumped by their loyal customers. I guess they only understand the bottom line and if the consumers show them through their purchases they sit up and listen pronto.