Why do mylot give away money for posts?

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This is still a mystery for me. | Why do MyLot give away money for some posts that we creates. There can't really be a way that mylot earn something in that we are posting and being active on the site. | But well its a very good way to attract new people to the site I need to say that. | So the big question is, How can Mylot afford to pay all the members? | Degger