Loud music makes customers drink faster

July 18, 2008 10:15pm CST
http://news.yahoo.com/s/nm/20080719/od_uk_nm/oukoe_uk_drinking;_ylt=Ao_m_H00.CqB1ruSrpHhA.Ws0NUE Huh.. yet another study..by the team at Clinical & Experimental Research, and they have found that turning up the music spurred drinkers to down a glass of beer about three minutes more quickly. Of course they accept that the study have some serious limitations. Do you think such kind of study really helps the bar owners.. P.S Time taken got reduced from 14.51 to 11.45..
2 responses
@williamjisir (22903)
• China
11 Aug 08
Hello dear svka. In fact, music affects people a lot so far as its rhythm is concerned. When I listen to fast music, I think that I will walk faster or ride my bicycle faster, but if I listen to slow music, I will be more leisure. So I think that it is the same with customers who drink.
• United States
19 Jul 08
That's awesome, lol. It's weird that they decided to come up with a test for this. Too bad I wasn't a part of it..anyway I think that it's a really interesting find, That explains why people do the chugging thing at parties, lol. I guess the music pumps them up.