Hard selling!!!

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Things are getting tighter by the day and the effect is being felt by both the rich and the poor of this world, its becoming so difficult for the average family with an average income to get by,infact savings these days is almost non-existent .Companies are going for a cut back on expenses by laying off some staff members who are not of so much importance to the organization’s operations, it is becoming so difficult to make sales especially where prospective clients like what you are offering but lack the purchasing power to make a final purchase, does anyone here have any experience on marketing ? And how can one to customers in hard times?