Are you confused about the digital transmission?

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Or are you tired of hearing those same commercials over and over again? I can understand at the beginning why they would play those commercials, but I think everybody knows it's happening in February, that if you use an antenna you need to get a converter box and that you can get a coupon for $40.00 off. I'm not confused about the digital transition, I'm confused as to why they're running these ads asking "still confused about the digital transition?"