A secret to internet millions

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Have you ever really wondered about online millions? I mean it's everyones dream to make online cash, but clicking on ads, doing surveys, schemes and dreams, it seems a lot less effort to get a job. But let's have a deeper look at things. Obviously if you have a web site with popular search terms coming up at the top of the search engine rankings, you're going to get a lot of traffic and increase your chances of ad 'clicks'. Also, advertisers will be more inclined to promote on your site because it's obviously very popular. But getting to the top and staying there can be a full time job in itself, so the dream of internet fortunes becomes less real. Now have a look around and see what you can find for free. You will be surprised at the amount of free programmes and services out there. I myself run a free hosting company where I even decided today to take my one and only ad off the sites. How it works is that you sign for free hosting, you gert an account and access to your control panel. You can then either upload your own site or choose from around 40 different forums or cms or blog scripts. So for nothing, you have your own web site and possibly even a site like this one. But the question is, how do people make money by giving away for free valuable services? I used to put a small banner ad on every site that was signed up through me, but suddenly realised I don't need it. Now look at mylot. When was the last time you clicked an ad on mylot? I myself have never done so, so how can mylot pay me? What is the underlying secret to the internet? and have you ever felt to yourself there is more to this than meets the eye? Comments please.