How MyLot benefits from us?

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So how MyLot benefits from us? Why MyLot need all this discussions and comments from? What's MyLot catch on these? I hope this is not kinds secrets or some kind of hidden agendas or consipracy. and also MyLot paying us all these discussions and comments primarily, so where those funds came from? where does MyLot gets those money so we can have earnings? I hope these questions answered by those people behind of MyLot so people may know. thanks a lot....^_^