News Media

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Okay, I work for a company that has been in the limelight lately and not in the best way. I am in leasing, so I meet lots of people. It seems whenever there is a problem, the news media is there for DAYS! Putting a bad spin on even minor things or things that mean NOTHING in true context. BUT when good things are happening, they are nowhere to be found. What can we as a society do to correct this? I want to see some positive things on the news! I do not even watch it anymore.