What do you think keep the BARBIE doll so popular ?

@tudors (1556)
China
March 10, 2009 6:41am CST
Barbie doll is celebrating her 50th birthday, oh, she is that old . So what makes her so popular in the toy market ? I don't have one and i am not into a barbie doll, i think she is too slim, not my type. i prefer soft toys. But i do notice that Barbie fans are crazy for her new dress addition. changing her image, finding new fashion for her. I think Barbie doll reflects the culture itself and also the time. Maybe it is the change of dressing that fascinates so many people .
3 people like this
9 responses
@nikky28 (1572)
• India
10 Mar 09
Marketting! They have built up an image that barbie like women are hot lol. Most of them want to look like a barbie. They also have community sites to attract kids and they are pretty creative. They change through the times and come up with a collection of different toys and accessories as you said the dresses, the paraphernalia etc. If it weren't for the marketing it wouldn't have survived and this holds for majority of the companies.
• India
11 Mar 09
I totally agree with you that these are the marketing strategies which have kept alive the craze of barbie dolls even today.With the change of time,the changes in its appearance ,dressing,accessories have made it more popular.
• United States
10 Mar 09
If you just take a look in the toy isle you can learn much. Barbie has everything you will ever need and more. her stuff is of good quality as well. She is beautifuk in many shades as well. She comes with very nice outfits the little/adult girls love. There is no age group that loves barbie. She is loved by all age groups 0-100 yrs old.
1 person likes this
@max1950 (2313)
• United States
10 Mar 09
barbi was sort of the first cabbage patch kid where no-one could get enough of them, i think mothers passed them down. it was the time of baby boomers and a new model type doll was exciting and just passed down over the year's,. hasbro who makes the barbi doll is starting to re introduce the old, tried and true doll as is g.i. joe for boy's. from what i nunderstand hasbro thinks that bringing back the old model of barbi will sell but comes with a 2 piece bathing suit.oh yeah transformers are comming back in lue of the new movie comming out this summer.
• United States
11 Mar 09
I thought that it was mattel that made Barbies, are they somehow connected? Also, that is so cool that G.I. Joes are coming back. My brother was not allowed to have G.I. Joes as a child because my dad called them 'Boy dolls' LoL. As a former member of the military I'm slightly confused about the G.I. Joes. On the one hand I would love to get my son some authenticly 'boy' toys. Grrr. Hehe. But, I really don't want my child to grow up wanting to be in the military! His father is also former military and he feels the same way. We met so many shallow and fake people during our time in the service that we sort of lost respect for what the military has become. Let me tell you, it's like friggin high school for people that are supposed to be adults! Haha. Anyhow, I don't know how I should approach the whole G.I. Joe thing. I'm deffinatly going to buy my son a CASE load of hotwheels when he turns 3. Though I might get super impatient and buy them for his second birthday. Haha.
• India
11 Mar 09
ya u are right..barbie dolls are very famous..even i like barbie very much..its very famous for the addition things given with the doll dresses,comb,colors for her hairs..even i don't have even one my i asked for barbie many times..but my mom bought me some other doll instead of barbie..
• Hong Kong
11 Mar 09
I think maybe it's the change of dresses and there are so many different barbie looks to chase after too! I remember I saw a line called Top Model Barbie line and it was done fantastically *smiles*.
@dismalgrin (2470)
• United States
11 Mar 09
Barbie changes to reflect the current trends. Barbies may have been popular for the last 50 years, but she sure isn't the same Barbie that she was 50 years ago! She isn't even the same Barbie that was out when I was a little girl! I know she doesn't seem like 'real' but there is something about Barbies that make a little girl go crazy (well at least my girls) When Patsy turned 3 my grandma went at bought her her very first Barbie doll, she was so thrilled! I don't know if it was over the Barbie per say... or the fact that she had somehow been accepted into the big girl world with her big sister and they could now play Barbies together. Haha. I bought my oldest, Clara, her first Barbie at 2 because I just couldn't wait. Haha. She was already past the stage of putting things into her mouth and I hadn't been allowed to play with Barbies as a child so I jumped to get her a Barbie and the case with all the outfits and everything. The only thing I truly have a problem with is that the pieces get tracked all over the house! Let me tell you, it's no fun stumbling through a dark livingroom in the middle of the night to step on a Barbie shoe barefooted! Ouch! Haha. But, I do love being able to provide my little girls with a rather cheap (relitively) toy that is still considered cool to have after all these years.
• United States
10 Mar 09
I believe barbie has been around so long because of good marketing.. Children are the best marketing targets... Barbie implements a false dream of looks and gives little girls the wrong impression of appearence. Every little girl who had a barbie wanted to look like barbie. and they have different cutltures now so its world wide. plus barbie had all those great clothes, and cars and houses... for girls she was the best toy
@mariposaman (2968)
• Canada
10 Mar 09
She is popular because she is an adult doll. Most dolls offered are babies used to train adolescent females for their ultimate role as mothers and caregivers. Barbie as an adult, although sexist and anatomically exaggerated, was possible the first icon that adolescent females could aspire to that did not stress mother and caregiver roles, other than maybe some of the professions that were chosen for her.
@underdogtoo (9600)
• Philippines
10 Mar 09
Without a doubt it is little girls who keep Barbie from becoming a has-been. Every little girl wants to be just like Barbie and to have lots of Barbie dolls. Cheers!!