Branded lables or shops own brand

Its a case of have to for me at the moment, and seeing as I was told by someone a lot of the things are made by the same companies as the brand types but packaged differently but of course I guess there are some things that are better to buy the branded things, things like sugar and milk and stuff I pay the cheapest I can get.

There are certain things I do want the name brand for. Especially in cooking. Crisco is one of those things, Folgers coffee. Tuna, well it can be a store brand, as can most canned vegetables. As for cleaning supplies, again, I like some name brands, especially the Tide detergent, but soaps, bathroom cleaner, floor cleaner, that can all be store brand. Clothing for the younger kids I just go to Kmart or Walmart and shop there, but as they get older, they're like most kids and want the name brand. That is perfectly fine.