Two comericals that seem sexist. to me.

the first one is not meant to be taken seriously, the message is you don't have to shop all day to get the best quality just come to sears. The reason they did it that way was that women are usually the ones to shop around for the best price, men more often just buy what they like, they could have made the same add with the woman coming to sears but then the message would not have come across that you don't have to shop all day, and that was what they were getting at, well for the second one it is showing biological differences, women love to have nice skin, a man in general don't care about pimply skin etc and do girls what to be bodybuilders? no, but that is the dream for many young boys, girls dream about being pretty, nice skin, so that is fine with me, if you are going to be that critical about commercials, which you either accept or don't as a consumer, then all commercials would be pretty darn dry being afraid of putting anything in it other than buy this product it is good, they make them different to capture people's interest, hoping that people will buy the product they know that nobody is going to buy a product just because a man is shopping at sears or a boy wants muscles, but if people see the commercials and were interested actually watched them and remember the brand names then that is when they have a chance of selling their product.

There are many commercials that are either sexist or some other thing. There used to be one that made parents look bad to there kids compared to some sinister looking guy all in black. I actually called the company about that one.