Wizard Quest?

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I went to the Wisconsin Dells last year and my friends and I saw the most hilarious thing. It was called "Wizard Quest" and it was right on the main road through town. It was so ridiculous we had to go find out what it was. Turns out it's like a scavenger hunt sort of game where you go through four "realms" and try to free four wizards... being teenagers on a three day binge, we did it because we thought it was funny. Has anyone else been to it? I thought it was so goofy, I can't believe it is a surviving business. Well at least I assume it is.