what really do publishers of myLot want to achieve?

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When I told my brother about this website and its goodies-the earnings, the interactives, the cross-fertilization of ideas and how i make money through mere contributions to issues raise by other participants,he never beleived.On showing him evidence of my earnings, He rather cautioned me to Beware Of American "Ploy". He said I might have been fooled. But beyond that, I really dont know the aim of this website.The driving force of my participation is my burning desire to make some pay as i am unemployed and lack almost everything that's priced.Yet I want to feed my brother's curiosity and mine of the intent of the publishers of this site. Thank you