In what sport do you think does an athlete become the most famous?

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Among the popular sports nowadays which of them do you think a player be considered as the most famous of all the athletes? For me, as what I have observed, players in a dual event can become the most popular of all the athletes because the focus is exclusive only to both players. Whereas in a game consisting many players, the concentration of the viewer intends to all the players. You find it hard to conclude among them. The popularity of the player of course depends on his performance or ability to excell and become the most famous athlete. But there are many duel games? In what field does an athlete had the opportunity to gain fame? I would bet on the field of boxing.. How about you?