SEO any one know how it works?

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I'm very pleased at the response to a previous discussion I wrote regarding the idea for a full site showing every way to earn money online without investment, and HOW to do it. Though now I am in the process of writing it I am hitting snags along the way. Has anyone got much experiance with SEO (Search Engine Optimization)?? I myself have never bothered with it as I haven't yet found a good source to understand it fully. If anyone can possibly write an article on SEO and exactly HOW to use it, then I will show it with credits and a banner/referral link to a site of your choice. Thanks for any help you can give me, even if it is a pre-existing article you have found that will help me understand it better. Thanks guys!