why shahrukh khan not promoting hockey?

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hi all. world cup hockey (feb28-mar13) will be held in india. even hough hockey is our national game, hockey is ignored by us. but it is nice gesture from the celebraties like priyanka chopra or rajyavardan rathore or virendra sehwag to do campaigning for hockey. but don't you think shahrukh khan owe to this game. his movie 'chak de india' was based on hockey and movie was blockbluster. as in movie, hockey players need support and encouragement from all to win world cup. he should come forward and promote the game. what you think?